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Principles of Services Marketing(Paperback)
McGraw Hill Higher Education
Published:
01/01/2014
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and n...
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Retail Marketing(Paperback)
McGraw-Hill Inc.,US
Published:
01/09/2015
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative ef...
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Managing Brands(Paperback)
McGraw Hill Higher Education
Published:
01/11/2009
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this ...
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Business to Business Marketing(Paperback)
A Value-Driven Approach
McGraw Hill Higher Education
Published:
01/03/2010
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also...
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Marketing Strategy: A Decision-Focused Approach(Paperback)
McGraw Hill Higher Education
Published:
01/05/2013
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This tex...
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International Marketing(Paperback)
McGraw Hill Higher Education
Published:
01/01/2014
Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment.
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Services Marketing: Integrating Customer Focus Across the Fi...(Paperback)
McGraw-Hill Inc.,US
Published:
01/04/2016
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Drawing on research and using examples, t...
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